The Seedy Underbelly of Rehab Centers’ Online Marketing | World of Psychology

27e4e040-4c07-0132-0b27-0eae5eefacd91Just over a year ago, I wrote about the curious marketing of addiction treatment centers online, which used what I believed to be deceptive marketing practices. The email that arrived on Oct. 2, 2013 piqued my curiosity yet again. It was promoting a self-made infographic about “porn addicted” communities online.  It came from a website called “Project Know.” Sounds interesting, right? The email started my second investigation into the seedy underbelly of the online marketing practices of rehab and addiction treatment centers. You know the ones, as you’ve probably seen at least one of their advertisements on TV, too. For most people, recovering from addiction is a difficult and trying process — marked by failure as much as it is success. Lack of scientific evidence aside, residential treatment centers (also known as addiction recovery centers or rehab centers) purport to offer a safe, supportive treatment environment for a person to detox from their addiction, typically for up to 30

Source: The Seedy Underbelly of Rehab Centers’ Online Marketing | World of Psychology

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